Built for Fitness Businesses

Websites That Turn Gym Traffic Into Leads & Members

I design and build conversion-focused websites for gyms, personal trainers, and online coaches — engineered to capture leads, book calls, and sell memberships. Not portfolios. Not brochure sites.

Who This Is For

If You’re in Fitness and Your Website Isn’t Producing Leads

This is built for serious gym owners, trainers, and coaches who want their website to actively bring in new business — not just exist online.

Local Gyms

Relying on referrals, walk-ins, or social media — but no real system to capture leads online.

Personal Trainers

Stuck with a DIY site that looks okay but doesn’t book calls or collect inquiries.

Online Coaches

Getting traffic but losing potential clients because there’s no clear funnel or offer.

  • Your site looks fine but doesn’t generate leads.
  • No clear offer or call-to-action.
  • People can’t easily book or contact you.
  • You hesitate to send people to your site.
The Process

How the Lead Engine Site Works

A simple, proven build process designed to get your site live quickly — and converting from day one.

01

Discovery & Fit

We review your business, location, offers, and goals to make sure this system is the right fit before anything is built.

02

Build & Launch

I design the site, write conversion-focused copy, and connect your forms, tracking, and inquiry flow so everything works together.

03

Optimize & Improve

After launch, I fine-tune messaging, layout, and calls-to-action during the first 30 days to maximize lead flow.

Deliverables

What You Get With the Lead Engine Site

Everything you need to launch a high-converting site that actually supports growth — without unnecessary fluff.

Complete Website Build

Up to 7 core pages designed to guide visitors from first impression to action.

  • Home, About, Programs
  • Schedule / Services
  • Testimonials & Lead Capture

Conversion-Focused Copy

Messaging written specifically for gyms, trainers, and coaches — not templates.

  • Clear offers & CTAs
  • Outcome-driven headlines
  • Simple persuasive flow

Lead Capture & Integrations

Your site is wired to capture inquiries and route them into your systems.

  • Inquiry forms
  • CRM / email tools
  • Booking flows (if needed)

Mobile & Performance

Built to load fast and look sharp on phones, tablets, and desktops.

  • Mobile-first layout
  • Fast load times
  • Clean modern UI

Local SEO Foundations

On-page SEO so your site supports visibility in your local market.

  • City + niche targeting
  • Search-friendly structure
  • Clean page hierarchy

Post-Launch Optimization

Refinements after launch to improve clarity, flow, and conversions.

  • 30 days of tweaks
  • Copy & layout updates
  • CTA improvements

Simple, Transparent Pricing

This is not custom-for-everyone agency pricing. It’s a proven system, priced clearly so you can decide quickly if this makes sense.

Lead Engine Site Build

$2,000

One-time investment. Everything you need to launch a site built to generate leads — not just look good.

  • Full site build (up to 7 pages)
  • Conversion-focused copywriting
  • Lead capture + inquiry flow
  • Mobile optimization + local SEO
  • 30 days of post-launch optimization

Care & Hosting Plan

$200 / month

For owners who want their site maintained, fast, and improving over time.

  • Fast hosting, security, and backups
  • Up to 1 hour of updates per month
  • Monthly lead & traffic health check

Most clients invest $2,000–$3,000 to launch, then $200/month to keep their site updated and converting.

Social Proof

Gym & Coach Results

I’m currently rolling out Lead Engine Sites for my first wave of gyms and coaches. This section will grow with real stories, screenshots, and outcomes as launches go live.

Client Snapshot

Roman Empire Gym – League City

Before: The site mainly displayed pricing and basic info, with no real lead capture.

After: Now generates 50+ qualified leads per month through clear offers and inquiry flows.

  • Landing-style homepage
  • Clear offer section
  • Inquiry form
  • Testimonials area
  • Local SEO for “League City gym”
Client Snapshot

Iconic Gym – Jersey Village, TX

Before: Sales and memberships were split across systems, creating friction.

After Launch Plan: Unified memberships, inquiries, and apparel into one clean web experience.

  • Offer-driven homepage
  • Lead capture form
  • Clear CTA flow
  • Proof section
  • Local SEO for “Jersey Village gym”
Client Snapshot

Compound Gym – Houston, TX

Before: Outdated site that didn’t reflect training quality.

After Launch Plan: Modern rebuild designed to guide visitors toward inquiries.

  • Homepage rebuild
  • Program breakdown
  • Inquiry-driven CTA
  • Testimonials section
  • Local SEO for “Houston gym”

What Clients Are Saying (Coming Soon)

“[Replace with a real quote about clarity, confidence, or ease of use.]” George Roman – Roman Empire Gym
“[Add a real quote here once launches are complete.]” Frederick Hamilton – Iconic Gym
“[Swap this with a real testimonial as feedback comes in.]” Steve Singleton – Compound Gym

These are placeholders and will be replaced with real client quotes as sites go live.

Anyone can claim they build great websites. What matters is how real gyms and coaches actually use them to generate leads. This section will continue to expand as more launches go live.

Want to see live examples? I’ll walk you through current builds and how they’re set up.

See If It’s a Fit
About

Built by Someone Inside the Fitness Industry

I’m Jonathan. I design and build lead-generating websites specifically for gyms, trainers, and online coaches.

I’m not approaching this as a generic web designer. I work inside gyms, understand how memberships are sold, and know what actually gets people to raise their hand.

Every site I build is focused on one thing: turning attention into inquiries — with clear offers, simple flows, and zero fluff.

  • Focused exclusively on fitness businesses
  • Experience with gym memberships, funnels, and local markets
  • Systems built for real operators, not hobby sites
FAQ

Common Questions

Straight answers to the questions gym owners and coaches usually ask before getting started.

How long does it take to build my site?

Most Lead Engine Sites are live in 2–3 weeks once we have access to your tools, branding, and basic details. You’re not stuck in months of revisions.

Do you redesign existing sites or only build new ones?

Both. If your current site has good bones, I’ll rebuild and optimize it. If it’s holding you back, we’ll start fresh with a cleaner structure.

What do you need from me to get started?

Access to your current site (if you have one), booking or CRM tools, and a short intake so I understand your offers and market.

What if I don’t like the design?

The first build is based on proven layouts for gyms and coaches. We refine during the first 30 days to dial in messaging and flow.

Can this connect to my existing systems?

Yes. Lead Engine Sites integrate with your CRM, POS, email tools, booking software, and inquiry workflows.

Is this just a website, or will it actually generate leads?

This is not a brochure site. Everything is built around clear offers, inquiry capture, and making it easy for the right people to take action.

Get Started

Tell Me About Your Gym or Coaching Business

Answer a few quick questions so I can understand your setup and goals. If it’s a good fit, I’ll personally follow up with next steps.